2000

Graduated from Loyola Marymount University, Los Angeles, CA in the summer of 2000. Attended LMU as a Trustee Scholar and graduated Magna Cum Laude with 3.88 GPA.

2000-2001

From September 2000 to January 2001, I attended CERAM Sophia Antipolis (now known as SKEMA Business School) in the south of France. This program was a joint MA/MSc degree program with the University of Westminster in London. I completed this course with a 4.0 GPA.

2001-2002

From January 2001 to January 2002, I completed my joint MA/MSc degree program at the University of Westminster in London, UK. I graduate in 2002 with distinction and earned my Master of Arts in International Finance.

2003-2004

In 2003, I moved to Copenhagen, Denmark and quickly earned a coveted position as a Finance Management Trainee at the Danish pharmaceutical giant, Novo Nordisk A/S.

Through this prestigious program, I was given the opportunity to rotate through a variety of departments and projects with the Finance division. Some notable projects included:

• Worked on Change Management team with responsibility for creation and maintenance of online help guide and for internal marketing of a new IT system.
• Helped plan and present training seminars for new IT system to internal employees.
• Worked in Strategic Finance to provide guidance for executive management through analyses for sales, peer benchmarking, and Balanced Scorecard reporting.
• Represented the trainee program for marketing & PR events, gave public presentations for recruitment, and helped plan and create trainee program promotional materials.
• Created and maintained internal trainee web site.

2004

In 2004, I moved back to the United States and secured a position in San Francisco, CA as an Assistant Control Buyer for the Williams Sonoma catalog. As a control buyer, I was able to use my financial planning and analytical skills to forecast the inventory needs for seasonal food products. Some notable projects included:

• Directed and managed forty-nine Direct Ship vendor relationships to execute Procurement, Distribution, Inventory Control and Quality Assurance for all Williams-Sonoma Direct-to-Customer food products.
• Created for analyses of WS Food (perishable and non-perishable) product lines and sales forecasting, development/execution of purchasing strategy, copy editing of catalog, and feedback on catalog depictions.
• Maintained of all retail systems, backorder forecasting/priority receiving, shipment tracking, sku maintenance, purchase order creation, coordination of all communications to vendors, and ad hoc issue resolutions.

2005-2007

From 2005 to 2007, I served as the Marketing Manager for a San Francisco-based adventure travel company, Geographic Expeditions. In my capacity as the Marketing Manager, I redesigned and produced all marketing materials, ensuring alignment with corporate brand identity and messaging as well as revenue growth strategies. I was accountable for producing the GeoEx annual catalog, direct mail materials, client sales materials, website, corporate newsletter, online and print advertising, digital image library, public relations materials and client gift program. I also managed 1 full-time employee and team of external contractors.

Successes include:

• Produced 2 high-end catalogs that were delivered on-time and within budget.
• Managed corporate philanthropy program with over $30K in trip donations.
• Managed the corporate website redesign and optimized marketing materials development processes to improve efficiency and consistency among the country departments.

2007-2012

In 2007, I moved to Kailua, HI to start a business with my family. In an effort to combine my finance background, retail experience and marketing skills with my desire to have a positive impact on my community and environment, I decided to run OrganicKeiki.com, an online retail store that specialized in organic baby clothes and eco-friendly toys.

As the owner of Organic Keiki, I managed all aspects of the online retail store including web design, print and web marketing, administrative tasks, vendor management, inventory control and management, shipping, customer service, fashion design, and financial analysis.

Successes include:

• Winner of British Airways “Face of Opportunity” Contest 2011.
• Organic Keiki featured in Honolulu Star Advertiser newspaper article as up-and-coming local business.

2008-2009

In 2008, I was hired as the Online Communities Coordinator for the Sierra Club and was based out of the headquarters in San Francisco, CA. I developed and implemented promotion/marketing strategy for new Sierra Club social networks with focus on ClimateCrossroads.org. I was accountable for securing and maintaining key partner relationships and cross-promotional opportunities, including offline coalescing events and email outreach. I created and coordinated online and offline content for community blogs, targeted email marketing, print advertising, and media outlets.

Successes include:

• Successful launch of 3 social networks in 2009.
• Grew audience reach and brand awareness by securing 2 critical partnerships for promoting the new online communities through chaperoned email strategy.
• Seeded new networks with relevant and valuable content by establishing partnership agreements with three key partner organizations.

2009-2019

In 2009, I joined the San Francisco-based environmental nonprofit, Save the Redwoods League, as an Outreach Manager and was later promoted to Senior Manager of Digital Marketing. I was hired to build a community of redwood enthusiasts through integrated digital marketing campaigns and outreach event strategies. As the Outreach Manager, I introduced a social media marketing program as a means to generate brand awareness and develop leads as well as transitioned the event outreach program to an event sponsorships strategy.

As the Senior Manager of Digital Marketing, I led the growing digital marketing team and executed the League’s Centennial Celebration and programmatic work online. I developed and implemented digital marketing strategies to drive online brand awareness, top-of-the-funnel traffic and email lead generation. I managed the design and production of all digital assets and websites, web analytics, lead generation/landing page design, social media marketing strategy, multivariate testing, email marketing, content marketing, paid and organic search marketing, and online conversions. I led a team of 4 and managed a budget of nearly $200K.

Successes include:

• 2018: Conceived and executed online contest strategy to increase email leads, surpassing digital marketing lead generation goal by 71%.
• 2018: Produced Centennial-branded giveaways and signage to increase brand awareness and to drive offline attendees at key Centennial events to online website traffic, increasing the number of new web visitors by 43%.
• 2018: developed and implemented a comprehensive social media marketing and advertising strategy that resulted in 514% increase in contributed social conversions and 457% increase in online donation value.
• 2017: launched new Centennial website design 2 months ahead of the original schedule while simultaneously managing the design, production and launch of the new Explore Redwoods mobile-friendly application, resulting in a 42% increase in website users and 22% reduction in bounce rate.
• 2015: Developed and executed website design and digital marketing campaign for award-winning Free Redwood Parks Day program, helping to drive over 20K visitors to redwood parks in 2015 and over 35K visitors in 2016.
• 2015: Secured Google AdWords Pro grant, increasing free advertising spend from $10K to $40K per month.
• 2013: Awarded the prestigious IABC Gold Quill Excellence Award for leading the redesign and optimization of the League’s website, which resulted in a 35% increase in online donations.
• 2009: Launched company’s first social media program and built awareness by creating/sharing engaging content and building a sense of community, growing the League’s Facebook fans from 895 to over 28K, Twitter from 26 to over 5.7K, and Instagram from 0 to over 8.8K.

2019-PRESENT

In 2019, I became the Digital Director at the National Domestic Workers Alliance (NDWA), a social justice non-profit that fights for the rights and respect of domestic workers. I was later promoted to Digital Marketing Director for both NDWA and its c4 sister organization, Care in Action.

I was hired to grow and lead a digital team focused on owning all digital engagement and organizing efforts for NDWA’s supporter list, cutting external consulting fees by 30%. My responsibilities include developing NDWA’s overall digital strategies to grow supporter email and SMS lists, activate supporters into action and convert supporters into grassroots
donors. I work across nearly every internal team to develop and coordinate digital strategies and tactics for the organization’s campaign priorities, including civic engagement, advocacy, culture change, and fundraising.

In 2024, I took over responsibility for Care in Action’s digital plans, including developing strategies for growing the newly formed membership program. As the head of digital marketing for the c4, I am responsible for building and growing an active base of care constituents who are dedicated to ensuring our country invests in the policies and programs needed for a strong care economy through advocacy and civic engagement.

Successes include:

• Optimized digital care campaigns using Google Analytics and marketing automation, implementing a data-driven strategy that boosted online engagement by 60% and doubled email subscribers in key states.
• Directed digital growth strategies that resulted in growing the email list to over 300,000 supporters, surpassing our annual goal by 20%.
• Led a rapid-response digital fundraising campaign leveraging domestic worker stories, raising $2.8M for the Coronavirus Care Fund and acquiring 70K new donors.
• Successfully hired and manage a high-performing 4-person team, reducing consulting costs by over 30%.
• Led data migration to EveryAction, leveraging marketing technologies to streamline tracking and provide 50+ staff with real-time campaign insights for strategic decision-making.
• Redesigned DomesticWorkers.org, creating compelling content and storytelling to improve user experience, donation conversions, SEO, and drive 200%+ website traffic growth.